When it comes to starting a blog, one of the toughest things to do is select a niche, or focus topic, for your blog. There are literally MILLIONS of possible niche options to choose from. With this article, we will go through the best ways to narrow down to the perfect niche for your blog.
First, let’s go over some of the most common issues people sometimes have when trying to come up with their “perfect” niche.
What To Avoid When Selecting A Niche
Typically, there are three issues people run into when trying to come up with their niche. We will discuss each one and then go over the best options to select your targeted niche.
Too Many Interests
If someone were to ask you what your interests are, you may be able to come up with a list of 5, 10 or even 20 things. That’s awesome! However, when creating a blog, you need to choose one focal point.
What are you most passionate about?
What do you enjoy talking about the most?
Your first niche blog does not need to be your last. You can always create more blogs later.
Not Enough Interests
Can’t narrow down anything you are really interested in? That’s okay.
You don’t have to have a particular hobby, support a particular cause or be an expert in any particular field. Anything could be your niche. For instance, your interest could be a certain sport, cooking low calorie meals or traveling through Europe. The possibilities are endless!
Too Broad of an Idea
A pretty common mistake people tend to make when selecting a niche is choosing a topic that is too broad. You may have a tough time becoming an authority on any given topic having a broad niche blog. You want people to stick with you and subscribe to your blog. You want to build your readership and be the go-to blog for a particular topic. If you start out discussing recipes for delectable desserts and then later start discussing diet and weight loss, you are sure to lose readers.
Quite often people choose topics such as travel, parenting, dieting, etc. These are great starting points but are far too broad and need to be narrowed down. There are 1,000’s of targeted niches within all of these broad topics. Finding the right niche for you can be done following the methods below.
Option #1: Choosing Your Passion or Interest
What do you enjoy talking about?
What gets you excited?
What do you have an opinion about?
Choosing a passion or interest that you are actively involved in will give you a jumpstart since you will likely have stories and experiences to share on your blog.
However, please keep in mind that you do not have to be an expert or even experienced in your chosen niche. You can be totally new to your focus topic, researching and learning as you go, then sharing your new knowledge and experience with others.
Ironically, this leads us to our next option…
Option #2: Find Something That Will Expand Your Knowledge
What is something you have always wanted to learn about?
What would you want to become an expert on?
Remember, you don’t have to have any prior knowledge or experience within your chosen niche to be successful with it.
Several years ago, a friend of mine created a blog dedicated to helping people learn about and choose a voIP plan (voice over Internet Protocol), which was very popular at that time. This phone service helped people reduce the costs of long distance calling and also helped businesses create cost-efficient solutions for their call centers.
He didn’t know much about this niche when he started his blog. But with time and much research, he was able to offer a wealth of knowledge to his readers. He was also able to help a lot of people save on their conventional phone bill by becoming well versed in the information they needed to make an educated decision when purchasing a voIP plan.
So you see, you can become an expert in any niche, even if you don’t have much experience in it now. By doing the leg work and research for people, you position yourself as an authority on that topic and your readers will keep coming back to your blog for more.
Option #3: Taking The Random Research Approach
Still don’t have any ideas for your blog?
There are a lot of useful platforms out there that you can use to start researching and coming up with some cool niche ideas. Use these sites as a starting point for your niche blog.
Using Google to start your search is an effective way to narrow down a niche or topic that is too broad.
For example, let’s say chose travel as your niche. Simply type ‘football’ into the Google search box…
As you can see from the image above, you are given several football related options. Football games could be a niche. Football movies could be a niche. Football helmets could be niche. You now have different niche ideas with only one simple search. Feel free to play around with Google Search until you find a niche that inspires you.
Amazon is the largest marketplace in the world, with 100’s of thousands of products just a quick search away. This may sound strange but you can use their Category menu to come up with all sorts of niche ideas and topics.
Go to Amazon.com, then go to the Departments tab on their homepage. Here you will find a list of all the categories of products they offer. You can then dig through any of these categories and get all sorts of ideas for niches.
For example, I clicked on the “Gardening” section and was given all sorts of ideas.
With 7+ niche ideas, you can then dig deeper and even further narrow down your niche. So ‘Gardening’ could then be narrowed down by clicking on ‘Indoor Gardening’, revealing many more niche topics.
There are many ‘how to’ websites out there that can give you some really good ideas, as well. Your readers are seeking information or help from you about a specific topic, product, problem or interest. Providing relevant information or solutions will ensure your blog is successful and is the go-to resource for your readers.
Let’s try one of the most popular ‘how to’ websites on the internet to come up with some ideas. Go to eHow.com and scroll through the homepage. There you will see the latest “how to” or DIY lessons posted on their site.
Here is an example of a group of 12 different niche ideas. Keep scrolling for even more ideas until you find a niche that grabs with you.
Start With One, Grow From There
While you can certainly create as many niche blogs as you want, I suggest focusing on ONE blog at a time until you get the hang of creating fresh, rich content and building up your readership. Don’t try to do too much at one time. The more blogs you have, the more content you will need to create for each one to keep them relevant and current. If your blog sits for long periods of time with no new posts or articles, your readers will eventally move on and stop visiting your site.
“It is best to be great at one thing than it is to be mediocre of average at many.” – Unknown
Learn More About Creating A Niche Blog
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