Submitted by Devin Ramirez
—Tip #1: Quality—
First and for most, you must have quality music. Unless you want to be the next Slim Jesus or Rebecca Black, you should have quality music that is worth listening to. Not only should your music have good content, but it also needs to sound professional and catchy. If you already have good quality music, then let’s move on to the next tips!
—Tip #2: Social Media—
Social Media is a great way to market and share your music! You can literally connect with thousands of people in seconds! You should at least sign up to three different social media sites. It might be hard to keep up with more than three, so I advise you to stick with three. If you think you can handle more, then please sign up to as many as you’d like! The more the better. Stay active, but do not to spam! That just annoys people and can seem like you’re desperate for attention. Instead of spamming, give value to your followers and friends. Post quotes, pictures, and tips! Post pictures of your equipment, everyday activities, or quotes from your song! You can post links to your site as well, but do not spam!
YouTube is the second largest search engine on the internet. – Upload quality music videos and vlogs! Add a bunch of tags, and have long descriptions with links to your social media accounts. Interact with people and reply to every comment! The more videos you have the better!
SoundCloud is a great website to post and share your music on! A lot of up and coming artists build their fan base by using SoundCloud alone. Users can like and share your songs! I used SoundCloud and I highly recommend you using it too! It is a great and easy way for your fans to listen to your music. You can share the links and it will lead people straight to your song! Soundcloud Marketing Video
Instagram is the fastest growing social media website. Post a link of your YouTube or SoundCloud in your bio and watch your plays/views grow! Upload 15 second videos of your songs! Like and comment on other artist’s pictures and videos! Interact with other people and artists! They will most likely click on your page and check you out! Users can also repost your music and pictures! The more pictures you like and comment on, the better!
The other sites like Facebook, Snapchat, and Twitter also play a major role in marketing your music online. Twitter can be used to keep your fans and followers updated on your latest music! Facebook can be used to interact with friends and fans on a more personal level. It gives you an opportunity to write a long post and speak your mind. Snapchat is another fast growing social media site! It is a great way to have fun with your friends and fans by posting many videos and pictures! Again, it is hard to manage every single one of these! That is why I advice you to pick at least 3 and stick with them! Which leads me to my last tip…
—Tip #3: Consistency—
This is the hardest and most important step. You have to be consistent. On social media, you have to upload content daily, and you must upload songs/videos weekly! We live in a fast pace world and we need to grab peoples attention! And how do we do that? By being consistent! Remember, nothing happens over night. But if you stay consistent and use these tips, you will begin to see results in no time! Be patient! If you are expecting over night success, it won’t happen. Alicia Keys said, “My over night success took me 16 years.” Marketing your music online will definitely help speed up the process though. There are SO many other tips but these are just a few simple ones.
Also, making remixes to popular songs that are out on the radio can definitely help you get more views!
I hope these tips on how to market your music online helped!